Concept and challenges: "Her Gracious Majesty, Queen Elizabeth II, has visited here!'' ''She dined here!''
With these first impressions etched in our minds, we visited the magnificent ballroom of the club. Everything was superlative in this place, and we chose to enhance the grandiose: Opulence, Maximalism... We wanted to take you to another world.
The entrance, treated like an art gallery, is punctuated by elements hinting at the colors of the ballroom, without revealing too much.
All the seating, furniture, and murals were custom-made, further enhancing the impact of the moldings and chandeliers, already present in this centennial club, the only francophone club in Montreal at a time when social life and commerce primarily unfolded in Shakespeare's language. Each element is a surprise to discover, hidden within the visual richness of the whole.
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