Concept and challenges: The mandate was to design the interior of the high-end TAG store in Toronto. The big challenge of this project was to combine the use of refined materials with the minimalist concept of the store while respecting a budget and very tight deadlines. Thus, the space developed by the Humà team is based on the minimal use of finishes and colors featuring a play on textures.
The longitudinal shape of the room has allowed to divide the spaces man and woman, to reveal, at the bottom of the shop, a place of exploration of prestigious marks, materialized by a carpet giving a felted and refined spirit to the space.