Mélanie x Victoria

Mélanie x Victoria

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  • Clients: Mélanie McLean
  • Location: St-Lambert
  • Size: 956 picas
  • Mandate: Creation of a modular concept store and its branding
  • Realisation date: 2016
  • Distinctions: Grand Prix du Design 2016 - category Multidisciplinarity
  • Photo credit: ©Lorelei l'Affeter ©Adrien Williams
  • Concept and challenges: The Melanie Mc Lean agency, specialized in european brands importation, entrusted Humà to design a « clothes lab ». The main idea behind Melanie X Victoria boutique was creating the first of many modular concept. The communication of this first concept lab is based on striped navy sweater and we also work the front façade with this pattern. A second pattern is sightly introduced on print communication creating a gradient transition to a new second lab. This concept could become a showroom, a boutique, a storage area,etc. The design is simple. The initial outdoor white wooden panelling extend itself inside the boutique, on the walls. The modular furmiture is completely movable or suspended in everywhere inside the shop. The lightness of the structure is highlighted by the clothes-hanger system.

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