LeQuatrieme branding

LeQuatrieme branding

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  • Clients: PCA
  • Location: Dorval
  • Mandate: Conception and realization of the branding and communication for this residential program
  • Realisation date: 2015
  • Concept and challenges: Following the success of the first 3 phases of MV program, PCA entrusted Humà to launch the new townhouses that will complete the set: Le Quatrième. Its communication takes up the great design guidelines of these new houses, located in Dorval: simplicity and elegance. The composition gives an huge impression of open spaces sublimating the photographs of the place according to the idea of « calm, luxury and volutuousness » of Beaudelaire : an invitation of the inner journey as soon as you open the brochure. Comprising a large number of variations ranging from the 9-foot high ground map to the corporate brochure, this is in harmony with Huma's sales office, with its sleek design.

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